Archive for the ‘Uncategorized’ Category

The Secret of Vehicle Photography

June 9, 2010

Taking pictures of a car requires more skill than some people think…there is a process to it, and if you find your pictures turning out less than satisfactory then you’re reading the right blog. By the time you finish reading this, hopefully you will be able to snap better shots of your car either to sell, or for your own personal use. You’ll learn techniques and the process behind taking good, quality vehicle pictures.

What you’ll need:

-A camera, any will work but a digital SLR is best
-A light source
-Photo editing software
-A cloudy day

The best time to get good pictures of a car outside is on a cloudy day. This is because the clouds diffuse the harsh light from the sun which reflects into the lens making your pictures turn out too dark because the shutter closes too soon.

The photo editing software is simply to help make the lighting even, sharpen the pictures, and put the color back into the car because the camera doesn’t always take a picture that turns out looking exactly like how you saw the subject.

The light source will help to light up the areas that your camera’s flash won’t reach.


For the exterior, don’t stand close to the car…get back a ways, and zoom in. Depending on the type of camera you are using, don’t use the digital zoom. Only use the optical zoom mode. try getting down below eye level a little for a car, and maybe up over eye level for a truck…a different perspective will show people something than they’re used to seeing.

Close the view in on the bumpers, but be careful not to cut any of the car off. Try to have a non-distracting background, you don’t want too much going on to distract from your subject. Take your picture.

Walk around the car getting different angles, try different heights…lay down on the ground, or shoot from a ladder. The sky is the limit!


Grab your light, and you’ll want to aim the light into the car, but not at the same angle as the camera. The light is supposed to fill in what the flash will miss, so you don’t want the light shining the same way that your flash will fire.

The interior is pretty easy, just make sure its clean 🙂

That’s the hardest part…


Whatever software you use, make sure that it is capable of adjusting the lighting and saturation, Adobe Photoshop Elements works great for me, and it’s fairly cheap.

Import all of the images into the program, and for each photo, individually adjust the lighting so that it looks even throughout the entire picture. Also, if your car is anything other than silver, black, or white, you can adjust the saturation to give the car a better look. If you feel that the picture is a little fuzzy, you can sharpen the picture, but not too much.

There you go, that’s vehicle photography 101…hope this helps.

iPad 2 Giveaway!!

June 7, 2010

To enter the contest, take a picture of yourself with the Fast and Furious car at Celebration Cinema South, then visit Broadmoor Motors Fan Page upload the photo to our page, and click the “like” button at the top of the page.

It is just that easy!


  • Cannot be an employee or family member of an employee of Broadmoor Motors or Broadmoor Rentacar
  • Must upload a photo of yourself with the Fast and Furious car to our Fan Page by 11:59pm on June 8, 2011
  • Must “like” Broadmoor Motors on Facebook by 11:59pm on June 8, 2011
  • Winner will be announced Thursday June 9, 2011

Saab set to be independant from GM

June 7, 2010

New owner Spyker cuts costs, shops expertise to others

Spyker CEO Victor Muller, shown during a March visit to Saab’s factory in Trollhattan, Sweden, says of his recently acquired automaker, “We are now in charge of our own destiny, which means we can do anything we want.”

TROLLHATTAN, Sweden — Saab Automobile AB is reinventing itself as an independent automaker.

Since its sale by General Motors Co. to Spyker Cars NV in February, Saab has been re-evaluating every aspect of its business. Big changes are under way or expected.

“We are now in charge of our own destiny, which means we can do anything we want,” said Spyker CEO Victor Muller.

Saab is slashing manufacturing and engineering costs. It is looking for tie-ups with other European automakers to share engineering costs, with an announcement expected in the next two or three months. It also is shopping its engineering expertise to automakers worldwide.

It is all part of an effort to reduce Saab’s breakeven point to about 80,000 vehicles by the end of 2012 so the automaker can become profitable even as it ramps up its new model line.

Saab is replacing its 13-year-old 9-5 sedan with a redesigned model in July. The 9-4X, Saab’s first crossover, arrives in April. The redesigned 9-3 will debut in 2012, and the automaker would like to offer a car smaller than the 9-3 in 2013 or 2014.

Saab has targeted global sales of 50,000 to 55,000 vehicles this year and about 100,000 next year.

In two to three months, the automaker also is expected to unveil its electrification plan.

As part of its cost-slashing efforts, Saab chopped its engineering budget 40 percent, to $151 million for 2011, said Mats Fagerhag, Saab’s executive director of vehicle engineering. The cuts reflect reductions in development, material and supplier costs and fewer contract workers.

“We are gradually moving from a GM strategy of shared components and investments,” Fagerhag said in an interview at Saab headquarters here. In some cases, Saab wants to improve quality over the GM-prescribed components.

“You are going to have a Saab car that consists of components and systems that we have developed jointly” with other carmakers, Fagerhag said. He said the first vehicle to benefit from the engineering cost savings will be the redesigned 9-3.

Saab is re-evaluating its underused engineering capability. It has worked with a handful of Swedish companies over the years, but that is expected to change.

This year, Saab sold the tooling for the 9-3 and the past generation 9-5 to Beijing Automotive Industry Holding Corp. Production in China begins in 18 months. Saab also submitted proposals for engineering work related to those vehicles.

Muller said Saab “will work much more for third parties.”

Saab also is targeting manufacturing costs at its lone assembly plant here in Trollhattan. It has state-of-the-art assembly equipment, installed by GM. But Saab’s maximum production is expected to be far less than the plant’s capacity.

“We have a huge infrastructure and engineering capabilities for 190,000 cars and overhead costs that are related,” Muller said.

Also under review is the amount of assembly automation that will be needed for the redesigned 9-3.

“Automation is a very heavy upfront investment. A high-volume plant in most cases gets the payback because of efficiency, quality,” said Saab CEO Jan Ake Jonsson. “But we are only going to be a 110,000-car plant.”


Get your car ready for summer

June 3, 2010

Summer is here, and a lot of people worry about their car’s ability (or lack thereof) to turn heads this summer…luckily, that feat is much easier to attain than shedding off that holiday weight gain that leaves one wondering if those chocolate eclairs were really worth it…here are a few tips for keeping your car looking sharp.

-Start with a wash, but not by driving through a car wash. The car wash will actually scratch your car over time, and the “touchless” wash doesn’t clean the dirt off like a hand wash, so grab that brush and mix up a bucket of soap. Try to stay in the shade or inside, and dry the car off with a soft towel or a shammy.

-Making sure the exterior surface is cool and not in the sun, start waxing your car, going around the entire vehicle. By the time you get around the car, you’ll be ready to take it off…grab a microfiber towel, and start taking the wax off.

-Step back, and be impressed.

Such a little amount of work makes a big difference especially if you have a darker color vehicle…

Wash your car about once a month, or as needed, and put two coats of wax on during the summer to keep your vehicle’s paint looking its best.

***Do not wax your car without washing it first, waxing without a wash smears the dirt around which is essentially like taking sandpaper to your paint***

Any questions or requests for a blog post? Just ask!

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2003 Lexus IS 300

April 16, 2010

Just in is a Lexus IS 300 with a 3.0L V6 that puts 215hp through the 5-speed Automatic Transmission, and great design inside and out. The exterior of this car is very clean, and aggressive. The Xenon HID Headlights light up the road great at night, and the car handles extremely well. The IS 300 is quick, and has a snow and power mode, for when you need it. Driving is fun again in this car…and the ride is fairly smooth and quiet. The interior is very appealing, especially the gauges. On top of all that, the IS 300 received 5 out of 5 stars on the Front and Rear Side Impact and Rollover Crash Tests. All that fun, and it still gets 18mpg city/24 hwy.

Currently, we have this car available…check out our website to see it before its gone by clicking here. Then click on Inventory.

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2010 Porsche 911 GT3 – Road Test – Auto Reviews – Car and Driver

April 16, 2010

2010 Porsche 911 GT3 – Road Test – Auto Reviews – Car and Driver

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2003 Chevy Envoy SLE

April 15, 2010

The 2003 Chevrolet Envoy SLE 4WD is a powerful and user friendly midsize SUV. The 4.2L V6 has a lot of power to push through the 4-speed automatic transmission. With 4-wheel drive, this is a great SUV to go through the winter with as well. This Envoy received 5 out of 5 stars on the Front and Rear Side Impact Crash Tests. Third row seating makes this a great SUV to travel in, and the leg room seems good all around. Cruise and Dual Climate Control along with comfortable cloth seats make this a comfortable ride for a long trip.

We have one of these on our lot at the time of this posting. Check out our website to see it and all our other vehicles by clicking here.

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2010 Hyundai Sonata GLS Review

April 13, 2010

The 2010 Hyundai Sonata GLS is a perfect vehicle for someone who wants to get great gas mileage (22 city/32 hwy), while still having power and a sporty look. It passed the crash tests with 5 stars, deeming it a safe, reliable vehicle. The interior of the Sonata is very spacious and comfortable. The instrument panel has a blue backlight that looks absolutely amazing, especially at night, and it comes with many features that come at a price much cheaper than its rival vehicles, and the high quality interior materials provide pleasant ride comfort. Powering the Sonata is a 2.4L I4, putting 175 Horsepower to the front wheels through a 5-speed Automatic Transmission

We currently (at time of posting) have this car available. You can click here to see our inventory on our website…

2008 Chrysler Town and Country Touring

April 13, 2010

The 2008 Town and Country Limited came with some nice options, and received the Edmunds “2008 Editor’s Most Wanted” Award. The Town and Country received 5 stars in all of the crash tests, and comes with 4 Wheel Anti-Lock Brakes, Stability Control, Brake Assist that helps the driver apply maximum brake force in a panic stop, and Electronic Brake Distribution, which gives brake power to the wheels that need it during an emergency maneuver. The 197hp, 3.8L V6 not only gets good gas mileage (16 city/23 hwy), but it also has enough power to be able to drive well with a full load of passengers. With the back-up camera (screen in dash), you’ll be able to see the bike left behind the van. The interior is roomy, satisfying all 3 row’s leg room desires. There is Rear Climate Control, and Dual Front Climate Control, the “Stow and Go” option allows you to add storage to the whole rear of the van up to the front seats. Chrysler did a great job styling the exterior, with the Touring edition getting body colored moldings, Fog Lights, and 16-inch Alloy Wheels, amongst the interior upgrades.

We have one (at the time of posting), come see our inventory by clicking here.

A little about us…

April 2, 2010

Our family has been in the car business since 1953. In 1988, we relocated our dealership just outside of Grand Rapids, MI. It is very important to us that we provide a pressure-free environment, whether you stop in to see us or call us from 2,000 miles away.

We expect our vehicles and service to do the selling for us. It also helps to have the most competitive prices in the country. How do we do this?

Every vehicle is hand picked to ensure we have the best pre-owned vehicles around.

We are able to turn our inventory in 30 days or less, allowing us to sell more vehicles per month than dealerships with 5x the employees.

By operating in a rural location with only two departments, Sales & Service, our overhead is kept to a minimum.

Instead of billboards, commercials, or newspaper ads, we rely on our quality of service to be our number one form of advertising.

We also offer a full vehicle service center for all of your automotive needs that may arise.

We know that you have many choices for automotive repair, that’s why we offer you certified mechanics with an ever growing knowledge of today’s vehicles.

When your vehicle leaves our shop, you can be confident that it has been fixed properly, and we will stand behind that. Customer satisfaction is our top priority.


You can give us a call at: (616) 698-9595 or view our inventory online at

We are located at 6890 Broadmoor Ave, SE Caledonia, MI 49316

Hours of Operation

8:00 am – 8:00 pm
8:00 am – 6:00 pm
8:00 am – 8:00 pm
8:00 am – 6:00 am
8:00 am – 6:00 pm
10:00 am – 3:00 pm